Who we are
About Prime Plaza
Indonesian-owned, independently spirited, guest-obsessed since day one.
Our story
Prime Plaza Hotels & Resorts began with a single garden hotel in Sanur and a simple conviction: that genuine, heartfelt service would always matter more than marble lobbies.
Today the group spans thirteen hotels and resorts across three brands — Prime Plaza Resorts for island escapes, Prime Plaza Hotels for upscale city stays, and PrimeBiz for smart-value business travel — across Bali, Lombok and Java.
Every property is run by local teams empowered to host the way Indonesians host best: warmly, generously and with a smile that cannot be trained.
What we stand for
People first
We hire for heart and grow careers from within.
Local roots
Local produce, local artisans, local causes — at every property.
Lighter footprints
From Gili Eco Villas to group-wide plastic reduction, sustainability is a journey we take seriously.
Find your next stay
Thirteen properties across Bali, Lombok and Java — each with its own character, all with Prime Plaza heart.
